This was my first "How To" video! It was created for IDT 516 Critical Perspectives on New Media with Dr. Daryl Lee, who is amazing! At this point, I still had no idea what I was doing tech wise to make a video, so it's wayyyy to long. I was trying to make it pause long enough on each subject to allow time for viewers to read the content, but it was overkill. A mistake I hope to avoid in the future. The process gave me a better understanding of how I want to create how-to videos in the future.
My Family's Food Legacy: ANT 303 Cultural Diversity with Dr. Stam, who is amazingly supportive! This video illustrates my journey to the idea for Underground Greens. I dug deep into our family history and my previous experiences to try to tell the longer, more meaningful story of how I wound up on the path of being a farmer & food advocate. While selecting content for this video, I made emotional connections to past versions of myself & family...the process showed me where my passion came from!
Summary
In my IDT 535 Typographic Design and Communication course, with Professor Michelle Sammon, I created a promotional campaign for Caranival, a three-day, private, music event at Camp Carambia, which I used to have every year on my family's property, when I was working in the music industry. Since my farm business is closed due to Covid, I decided to bring back the event this summer, as a private event with Covid protocols in place. Caranival (a play on my last name and carnival) took place on 80 acres of land and featured approximately 15 bands, that played on August 13th and August 14th. Guests camped out in tents, campers, and cabins.
The Promotional Campaign achieved the following goals:
Goal 1: The creation of promotional materials based on a branding concept unique to Caranival and Camp Carambia, which also met all of the requirements for the final project in IDT 535 Typographical Design. Goal 2: Produce promotional content for Caranival, which will be applied to infographic flyers, maps, directions, posters, Facebook posts, private messages, t-shirts, and other possible products, as well as applied to materials addressing Covid Protocols, Safety & Security.
Goal 3: Produce promotional content for Caranival, which will serve as a template for future Caranivals at Camp Carambia, and, hopefully, create a successful, memorable brand.
Context
The "Target Audience" included organizers, promoters, the bands and the guests, who all needed know the dates, times, and names of the bands playing at Caranival, as well as the rules, regulations, and directions to Camp Carambia. For example, participants are forbidden to bring weapons or glass products, or they were asked to leave.
Usage Profile
Promotional content for Caranival was applied to infographic flyers, maps, directions, posters, Facebook posts, private messages, t-shirts, and Covid Protocol, Safety & Security flyers, which all required various size formats. T-shirts and koozies were the most popular amongst the guests.
Media
Media components included approved promo photos of bands, organizers and the event space at Camp Carambia. Location directions (a map) and site diagram & maps were created. Band lists and schedules (including TBA) were produced and circulated successfully by using Facebook and email.
Future Plans
Caranival 2021 was wildly successful! I continue to use knowledge gained in the IDT 535 Typographic Design and Communication course, as well as the specific advice offered by my professor, Dr. Michelle Sammon, who was an absolute, invaluable, source of information and inspiration! I have continually tweeked and improved the designs and infographics from Caranival 2021 to use for all future Caranivals.
While creating T-Shirts, social media posts, and other promotional materials, the most important infographic material produced was the Restroom flyer, which informed out guests how to flush a camper potty!
Bottom line? I created this ePortfolio as part of my thesis for my MS Information Design and Technology program at SUNY Polytechnic Institute. I was looking for a way to provide evidence of all of my personal, professional, and academic work and share my story in an entertaining and effective way, and creating a professional ePortfolio fit the bill! Keep scrolling to check out examples of my artifacts, presented as projects or click on the project section. I plan to post a reflection about creating this ePortfolio, but I'm not done reflecting yet! I still have tons of projects and reflections to add to this site, so keep checking back for new project posts!
Current expectations in the academic and professional world require that students and professionals present themselves as more than the culmination of the traditional indicators that signal a path to a successful career; those expectations now require a holistic-illustration of skills, intention, critical thinking, and the ability to create and share knowledge in the most effective way possible. I am creating this professional ePortfolio to meet those expectations.
While there are multiple types of ePortfolios, my goal is to create a professional ePortfolio, which has been defined as “a living website that displays a student’s skills or experiences through the presentation of artifacts (i.e., specific examples of learning and/or experiences), and through reflective statements that communicate to an audience outside of the university how the artifacts support professional goals”, while utilizing the framework of “Professional Identity: Combining development and learning theories, professional identity can be described as how we perceive ourselves, occupation, and career, along with explaining “self” to others (Meizrow, 2000; Wegner, 1998)” (Cordie et al., p.18).
I'm a small farm owner, a food security advocate, and, in May of 2022, I graduated with a 4.0 GPA from the MS Information Design and Technology Program at SUNY Polytechnic Institute, along with multiple transcripts and degrees in different disciplines from Davis & Elkins College (Theater), SUNY Morrisville College (Agriculture AAS: 3.62 GPA), Mohawk Valley Community College (Business AAS: 4.0 GPA), and SUNY Polytechnic Institute (Interdisciplinary Studies BA: 3.95 GPA). So, with such a complex background, how do I explain my value to future employers, potential investors, or farm clients?
The problem is that I can't fit all that personal, professional, and academic experience into a resume to accurately describe my journey, my successes, my failures, my professional identity, my experiences, my story, my narrative, or my current goals. More importantly, there's no place on a resume to reflect in writing about how all of those experiences affected me...how I learned or changed or grew. So, for now, I am going to be embrace the task of creating a professional ePortfolio, in an attempt to clearly communicate my professional identity.
My goal is to write, create, design, publish, and maintain my own digital narrative on this living website that describes my personal, professional, and academic journey through the development of this professional ePortfolio. The idea of a living website is that it can be updated as often as necessary to keep my reflections current.
Through projects posted as digital artifacts and my own reflections, I hope to build my digital, professional identity/brand, document academic achievements, and illustrate the connections between coursework and my professional endeavors, especially in light of the fact that my academic and professional experiences span decades and disciplines. I believe creating this professional ePortfolio will serve my professional goals of building a successful farm business, satisfy my personal goals of becoming a better food security advocate, and help to secure a position in teaching in the future.
A Self-Reflection on Creating My Professional ePortfolio on Social Media through a Critical Exploration of ePortfolios, the Perspectives of Marshall McLuhan, Douglas Rushkoff, and David Sax, and My Experience as a Small Farm Owner: A Literary Review
by Christina Carambia
Origins
Copyright © 2024 Christina Carambia - All Rights Reserved.
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